When to Use a Different Search Engine

On May 21st Deep Web Technologies announced browser plugins for searching the data they have helped make available using federation technique that finds, merges, and presents things Google et al don't give you. What they do involved taking lots of time to understand how data is stored at many different locations and creating a way to reorganize ontologies into a common format in order that *apples can be compared with apples* so to speak.

It's easy to use. Instructions:
Users can easily add any of these portals to their browser's search engine box by going to http://www.deepwebtech.com/open-search.html and clicking on a portal to automatically add it to their search box.
This post however is about *how* and *when* you make the choice.

The browser plugin makes a huge step forward in usability because it brings federated search into one click range for the user.

Unfortunately ALL search choices are conscious while searches tend to make unconscious assumptions. Changing these unconscious assumptions is a process of education and I wonder which markets outside of academic research will have penetration first. Deep Web Technologies obviously has an idea and a plan but users do unexpected things so this will be exciting to watch. If you like watching NASCAR for a week straight.

Break out the beer!