When you see Google Squared in a couple of weeks or months and you love spreadsheets, you will love the juicy goodness of a search arrayed in splendor and ordered in columns and rows. Or rows and columns if you prefer.
An if, as a spreadsheet user, you enjoy surrounding yourself with stacks of building blocks, you will again be content.
But if you think Google will extract structure out of the disorder, you will only be fooling yourself. I may be wrong. I have only seen a brief demonstration.
But it seems as though Google Squared is like looking at the world and seeing intelligent design. And yes, I believe the lead up was worth the punch line.